Our company, which needed outside expertise on how to best work with various resellers, decided to try out Ken´s introductory offer, “The VAR-Kit”. I was a bit skeptical at first; but, I could not possibly have been more impressed with this one.
I will not hesitate to hire him again for future endeavors if/when the need arises
With the help of Ken Beam, The VAR-City and their VAR-Kit offer, we have successfully launched our partner network. He has provided us with the necessary tools that will enable us to reach our short term and long term goals as an organization
Ken is a true professional and has strategic insights. He has a great ability to clearly convey his knowledge to others. He is a master of his craft. He never loses sight of the big picture. Ken ranks up there with the best. He would be a tremendous asset to any organization
Ken's one of a handful of honest-to-goodness experts you'll meet in a lifetime.
Supreme confidence can be a blessing and a curse…right?
To my point, it’s a rare case when I meet with a CEO or any members of his/her executive team that I’m not meeting with an impressive group of confident and successful overachievers. Their will is strong and their egos can fill a conference hall – and often do.
In no way am I suggesting that that is a bad thing, not at all – these are the people I love working with.
Where things can get a little off the tracks, is …
Maximize your VAR Partner Prospecting by following the Channel Seasons
Searching for qualified partners can occur at any time of the year; but, finding good partners ready to sign your contract is more seasonal than you know.
Partners are more inclined to sign up with a new vendor during Q1 of each year for two specific reasons:
It’s a common practice for vendors to squeeze their contract periods into 1 or 2 annual opportunity windows to reduce their contract management overhead. By having all partner contracts renew during the same time period the vendor also simplifies the roll-out of new
Starting a new ISV reseller program for any of the following reasons hints to more struggles to come (3-minute read)
Over the past 20 years I’ve heard just about every reason an organization might want to boost their company’s revenue stream with the promise of a new cash cow partner program.
Pumped with enthusiasm and the parental belief that their solution is the best thing ever, they can be a bit too biased to hear our cautionary message – “…not every product and service is Channel viable, and temper your cash flow expectations, this can take awhile”.
As a regular new feature of The VAR-City, we will be providing useful insights and impactful tips to help you build a powerful and productive partner channel.
You can expect something new, fresh, probably surprising and maybe too honest for some; but, the goal is to help you sidestep common mistakes and reevaluate your expectations so your energy can be cast towards successful activities.